Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.

The subject line woke us right up. It said: “You’re Fired!” But it wasn’t, as we suspected, from our boss. A closer look revealed at the line revealed that it was for an e-mail newsletter--the May issue of Les Gore’s Recruiting Report.

A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV's show Jackass.

CM Plus recently chatted with Bill Cole, president of Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles like money, magazines, and yes, funny books.

(Magilla Marketing) If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.

THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company's

Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week...

Passersby are doing double takes at the world's biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo's latest promotion.

A campaign to help overburdened K-12 teachers while burnishing the image and motivating the employees and customers of the Jones Apparel Group won an unprecedented three awards in the fourth annual Cause Marketing Halo Awards competition.

Worldata recently assumed management of several lists formerly managed in-house by Stevens Publishing. Lists of subscribers are available to such newsletters as Water Week, Waste Management, Environment Protection and Hazmat News.