Search Results for: Marketers on Fire

  • Top of the Class

    While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

  • the new telemarketing landscape

    After talking about it for months, the Federal Trade Commission finally came out with its amended Telemarketing Sales Rule in December. And as expected,

  • Living the Image

    Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

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  • Rally Round the Family

    Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

  • products

    Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

  • Baby Boomers Use Internet to Shop, Study Finds

    Over 40% of all baby boomers shop online, although most spend only five hours a week on the Internet, according to a new survey from Mature Marketing

  • Live from NCDM: Economist Calls on Firms to Invest

    There is hope for recovery in 2003, but only if companies step up and start reinvesting. Business investment has sagged from $69 million in early 2000

  • Nine Little Words

    It goes like this. You produce a promotion that’s really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime

  • Victoria Secret’s Fashion Show Booed by Critics

    Victoria’s Secret was under fire this week from several groups upset by the sexy lingerie marketer’s fashion show, which aired last night on CBS. The Parents Television Council released a letter Tuesday to CBS asking the network to reconsider its decision to broadcast the show.

  • Restoration Hardware to Air Holiday TV Special

    Restoration Hardware Inc. has created an hour-long television special, “Restoration Home for the Holidays,” which will begin airing this weekend in the