The stratospheric rise of the Affiliate Summit series of tradeshows is no secret in the industry. I remember attending my first Affiliate Summit a few years ago and I was struck in particular by two things: (1) I had never seen such a high...
When two editors unaffiliated with Magilla Marketing received Christmas cards from marketing services firm Epsilon, it seemed like a possible snub.
Why are direct marketing firms so often so bad at press relations? No one is saying every DMer must have a PR rep, but if a professional communicator is part of a company's marketing, is it too much to ask that they be at least competent?
A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve. Is the experience seamless? It should be.
Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January.
If the usability of your RSS implementation is poor, you're losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.
Since losing his job as CEO of e-mail service provider Epsilon Interactive, Al DiGuido has apparently kept himself busy doing charity work through the organization he started in 2004: Al’s Angels.
Your article has to set a fire under the butts of every Libertarian out there in "Fear of Universal ID-land". I can see the virtue in "Smart Cards" and the benefits to consumers and businesses, at least corporate giant types.
Re: Loose Cannon: Dance: 10; Looks: 3, Direct Newsline, Dec. 4, 2006
Hitachi America, Ltd., has embarked on a multi-year, multi-million dollar campaign to help boost the company's revenues and build brand awareness for its lesser-known technology products.