Search Results for: Marketers on Fire

Just when you thought he had it all, Donald Trump will have a new fragrance for men named after none other than himself. Donald Trump (l.) and William Lauder, president and CEO, The Esteé Lauder Cos In a deal with Esteé Lauder, The Donald will be the …

Don’t think direct marketers have God on their side? So far this month, those who would damage the industry’s reputation have felt the wrath of both conflagrations and torrential rainstorms.

The six major broadcast networks are gearing up to launch their newest shows this fall with an extensive promotional push. ABC, finishing last among the big four networks last season, plans to visit hundreds of heavily populated beaches on both coasts …

Krispy Kreme’s long-standing program that rewards kids’ good grades with donuts has come under fire by watchdog group Commercial Alert that claims the program exploits children. “Maybe Krispy Kreme should offer free coupons for insulin and syringes to …

The American Legacy Foundation and three other groups have called for the removal of flavored cigarettes from stores saying the tobacco industry is targeting minority youth with its products, a violation of the Master Settlement Agreement. Public health …

Last week’s indictment of four former Royal Ahold executives is unlikely to affect trade promotion practices in the U.S. supermarket industry. The four, formerly executives of Royal Ahold’s U.S. Foodservice wholesale distribution division, were indicted …

Terry Atkins’ mom collects Campbell’s Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell’s Camden, NJ, headquarters.

A break from Directmarketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Broadcast networks broke new ground at this year’s upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming

It was 1992. Lois Geller was working at a big general agency as president of the direct marketing division. In that role she was spending 80% of her time