Multichannel merchants today face two fundamental challenges: Customer loyalty is declining, and competition is increasing. While these are forces that all businesses grapple with

Turner Broadcasting said it is working to make amends after a guerilla marketing campaign for Cartoon Network went haywire and turned into a citywide bomb scare Wednesday.

Looking for the Next Big Thing? Here's something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium

There's an unlikely figure roaming the beaches of Oahu. He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stench

When we cover the lead generation space, we most often focus on new companies, acquisitions, interesting technologies, and/or strategies used in the space. In today’s hot bed of lead generation growth, we don’t often cover or...

Beyond the "can Colts quarterback Peyton Manning win the big one" theme, Super Bowl XLI viewers within the advertising community will be following a different storyline: Hot on the heels of Advertising Age's naming "The Consumer" as its Agency of the Year, several advertisers will submit commercials either voted on, or in a few cases…

Julie Roehm filed a lawsuit last month against Wal-Mart Stores for breach of contract and fraud stemming from her dismissal from Wal-Mart in October, PROMO has learned.

Godiva Chocolatier, to celebrate its 80th anniversary this fall, is updating its direct creative approach, redesigning its retail stores and even revamping its signature gold box with new pieces and packaging.

Those in the Web 2.0 world know Michael Arrington. The affiliate world has no direct equivalent, but one of its larger than life personalities, Jon F***** (he doesn’t like his last named shared), founder of Wicked Fire Forums, had site...

Japanese automaker Honda had a problem with its image. Its core buyer was older, but it wanted to appeal to younger drivers.