Search Results for: Marketers on Fire

Last week’s indictment of four former Royal Ahold executives is unlikely to affect trade promotion practices in the U.S. supermarket industry. The four, formerly executives of Royal Ahold’s U.S. Foodservice wholesale distribution division, were indicted …

Terry Atkins’ mom collects Campbell’s Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell’s Camden, NJ, headquarters.

A break from Directmarketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Broadcast networks broke new ground at this year’s upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming

It was 1992. Lois Geller was working at a big general agency as president of the direct marketing division. In that role she was spending 80% of her time

NBC’s The Apprentice is one reality show that has resonated with viewers across the country thanks to strategic promotional tactics and its dynamic front man, real estate mogul Donald Trump. To promote the second season of the show, which debuts this …

KFC has hit some marketing stumbling blocks as it tries to form a new identity as a healthy-dining option. Federal regulators have ruled that the QSR can no longer claim that its fried chicken is compatible with the low-carb lifestyle. KFC initially ran …

With Martha Stewart headed toward crinoline-trimmed orange jump-suits, the direct marketing industry faces a vacuum of diva figures. True, there will

The 2003 DMA’s in Orlando, Fl was inundated with talk of the impending California Spam Law that had just gotten through the state’s legislature.

Entertainment Marketing Inc. closed its doors last month, unable to recover from the March loss of key client Brown-Forman Corp. On April 15, the staff,