Search Results for: Marketers on Fire

  • AZ Telemarketer Claims Confusion Over FCC Notice of Apparent Liability

    The Federal Communications Commission proposed that Dynasty Mortgage LLC, of Phoenix, forfeit $770,000 for alleged violations of the federal do-not-call list.

  • Getting to Know Them

    When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which

  • Listline e-Newsletter

    A postal list has become available from Reiman Publications’ newest
    magazine title, Cooking for 2. Seventy-nine percent of these 141,070
    subscribers are women.

  • Virgin Readies College Campus Tour

    Virgin Entertainment Group will reprise its college tour with Dentyne returning as presenting sponsor. Virgin drew 50,000 fans with its 2004 tour This is the second year of a multi-year deal that puts Dentyne Fire & Ice as the top tour sponsor. Other …

  • A Feel for the Neighborhood

    PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

  • Smirking Back at Advertising You-phemisms

    I was chuckling over the typical ad for the 2005 Dodge Dakota The only V8 truck under $20,000then, under the photo, As shown, $30,360. Recognizing that

  • Alloy Settles Class-Action Suit for $6.75 Million

    Alloy, Inc. has one more court date related to its $6.75 million settlement of a class-action lawsuit. In December, Alloy settled the class-action suit that was filed in March 2003, charging the marketing and media company with misrepresenting its …

  • Listline e-Newsletter

    Capital Wave Group LLC has chosen Information Refinery Inc. to manage
    its Construction Subcontractors file. These 785,826 records were
    generated from the Web site ContractorPower.com. Owners, presidents,
    executives and general managers in the independent contractor business
    are identified.

  • The Idea Makers

    PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product

  • Letters to the Editor

    :
    This is an excellent article. In looking at the press release on Yahoo, the spin is great but the substance is lacking, and depending on how Blockbuster markets this new program they might do more harm to their brand than the good they hope to create.