Over the years, Google's mantra of "Do no evil" went from an unorthodox, out of the box approach to capitalism to the butt of many jokes dealing with their lack of transparency. They have even been accused of having an unpredictable, unexplainable, almost dictatorial behavior.
Hey, Richard, why not? Why can't someone build a CRM application for the common lot (or in this case common, fairly large not-for-profit?)
Behavioral data are just what they seem—data that reveal the buying behavior of our customers and prospects. They generally are associated with Websites where companies capture and analyze the clickstream of visitors.
Depending on how several lawsuits are decided, marketers may either lose a channel to consumers, or Departments of Motor Vehicles may be turned into 51 shared-mail service providers -- one for each state, plus the District of Colombia.
Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you're on your way to one of your most successful product launches. That's what
A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier's local outlet to
Maybe you're convinced that Web video is worth your company's marketing attention because YouTube drew more viewers than all the network TV Web sites
Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it's becoming a necessity in e-mail.
Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates.