Best Buy has signed a deal with Major League Soccer player Cuauhtémoc Blanco, making him the first brand ambassador for the consumer electronics retailer.

Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card's value to use up the often small

Denny's is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,

Coca-Cola is combining its global presentation of the Beijing 2008 Olympic Torch Relay with its environmental advocacy by lining up local pro-green celebrities to carry the flame to the summer games.

Depending on whom you ask, the United States economy has already entered a recession or sits on the precipice of one, with even the most bullish not willing to say no such recession will occur. Our stock...

Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign.

As we wrote last month during our analysis of the Writer's Guild of America strike, the 101 day work stoppage led to "$1.3 billion in lost revenue by Hollywood-dependent businesses and $750 million in lost...

Now that I am back from Affiliate Summit and am somewhat getting caught up on work, it’s all about follow-ups. When I was in sales, one of my first priorities would be to follow-up with as many new viable business opportunities as I could.

When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake

Anxious marketing managers sense the danger. They know in their bones that the traditional ground of mass advertising has become a less friendly place