Search Results for: Marketers on Fire

Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what’s to come.

A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers.

A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

Look down. What’s on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave.

But you would have known that if you received DSW’s Reward Your Style Loyalty Member monthly e-newsletter.

Sometimes I am 99% certain that my makeovers will produce a better return on investment than the original ads. But not always. Occasionally what I have blocked out is merely a creative hypothesis that deserves to be tested.

BNP Media has named Edith Roman Associates Inc. to manage the Security
Distributing and Marketing list of 28,513 subscribers. These include
1,589 Canadian subscribers.

In their first appearance on the dais at a Search Engine Strategies session on click fraud, Yahoo! and Google went head-to-head with search engine marketing firms on the costs and cures for bogus clicks, alleging that lawsuits filed by search marketers alleging losses hurt the cause of eradicating the problem.

I’ve read a lot of articles lately on Word-Of-Mouth marketing. In fact, on Valentine’s Day there was an article in Media Post’s Online Media Daily that spoke about the company BzzAgent, who sells access to a “hive of

The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow…