Search Results for: Marketers on Fire

Tom Cruise’s erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.

The Lippin Group, a public relations and marketing firm, has created a new unit designed to link corporate brands with entertainment industry events and celebrities.

Business Week ran a cover story last week for their August 14th issue that covered one of the most successful sites, about which many either know so much or so little, Digg.com. Ask almost any Internet technology person, walk…

Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.

The subject line woke us right up. It said: “You’re Fired!” But it wasn’t, as we suspected, from our boss. A closer look revealed at the line revealed that it was for an e-mail newsletter–the May issue of Les Gore’s Recruiting Report.

A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV’s show Jackass.

(Magilla Marketing) If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.

THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s

Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week…