Search Results for: Marketers on Fire

Epsilon Inc. is killing its Epsilon Interactive brand and bringing it under its corporate umbrella. The same services will be offered by one of four internal units being set up as part of a restructuring.

Al DiGuido has been fired from his job as CEO of e-mail service provider Epsilon Interactive, Direct Newsline has learned.

Not every international expansion comes off as planned. Sometimes companies fail to make the local connection, so they turn tail for home.

NEW LISTS Ampli-Ear This is a list of 155,956 Ampli-Ear hearing aid buyers. Three-quarters were age 60 or older and their average order was $25. Direct

Tom Cruise’s erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.

The Lippin Group, a public relations and marketing firm, has created a new unit designed to link corporate brands with entertainment industry events and celebrities.

Business Week ran a cover story last week for their August 14th issue that covered one of the most successful sites, about which many either know so much or so little, Digg.com. Ask almost any Internet technology person, walk…

Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.

The subject line woke us right up. It said: “You’re Fired!” But it wasn’t, as we suspected, from our boss. A closer look revealed at the line revealed that it was for an e-mail newsletter–the May issue of Les Gore’s Recruiting Report.