Search Results for: Marketers on Fire

When two editors unaffiliated with Magilla Marketing received Christmas cards from marketing services firm Epsilon, it seemed like a possible snub.

Why are direct marketing firms so often so bad at press relations? No one is saying every DMer must have a PR rep, but if a professional communicator is part of a company’s marketing, is it too much to ask that they be at least competent?

A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.

Is the experience seamless? It should be.

If the usability of your RSS implementation is poor, you’re losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.

Since losing his job as CEO of e-mail service provider Epsilon Interactive, Al DiGuido has apparently kept himself busy doing charity work through the organization he started in 2004: Al’s Angels.

Your article has to set a fire under the butts of every Libertarian out there in “Fear of Universal ID-land”. I can see the virtue in “Smart Cards” and the benefits to consumers and businesses, at least corporate giant types.

Re: Loose Cannon: Dance: 10; Looks: 3, Direct Newsline, Dec. 4, 2006

Hitachi America, Ltd., has embarked on a multi-year, multi-million dollar campaign to help boost the company’s revenues and build brand awareness for its lesser-known technology products.

Like junkies and other chronic abusers, even some legitimate businesses can’t seem to stop themselves from abusing their permission-based lists with too frequent, often irrelevant mailings.

Last week’s Trends Report “Thinking outside the Banner” focused on the new type of ad network, one whose inventory wasn’t limited to IAB formats. And, in a break with traditional web site based networks, many of these companies…