Search Results for: Marketers on Fire
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Agencies
Web Video: DIY for the Little Guy
Maybe you’re convinced that Web video is worth your company’s marketing attention because YouTube drew more viewers than all the network TV Web sites
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Agencies
Gillette Turns Sponsorship of NASCAR Drivers into Reality Show
Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.
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Dairy Queen Kicks off Viral Campaign for FlameThrower Burger
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates.
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Respect at Last
A challenging time? Yes. But a great time for those who love a challenge, thrive on breaking new ground and have been deserving a seat at the proverbial
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Agencies
Bad Boy Marketing
It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.
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DM Great Bob Stone Dies at 88
Bob Stone, a self-described “depression kid” who co-founded one of the great direct marketing ad agencies and created a standard industry text, died on Monday at age 88. He had been in ill health for some time.
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Agencies
Hershey, Kraft Ready S’mores Tour
Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.
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DDB Promotes Price to Chief Partnership Officer
DDB Worldwide has named its first-ever chief partnership officer to help clients access its marketing services agencies, including TracyLocke and Tribal DDB.
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Agencies
Loose Cannon: Stranger in Paradise
There’s an unlikely figure found along the beaches of Oahu: He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stink of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.
This is Jeeves, the former AskJeeves.com search engine mascot, in exile.
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Fair Weathered Pixel Practices
If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user…