Search Results for: Marketers on Fire
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Agencies
Loose Cannon: Super Bowl Predictions
Beyond the “can Colts quarterback Peyton Manning win the big one” theme, Super Bowl XLI viewers within the advertising community will be following a different storyline: Hot on the heels of Advertising Age’s naming “The Consumer” as its Agency of the Year, several advertisers will submit commercials either voted on, or in a few cases created by, consumers.
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Agencies
Julie Roehm Sues Wal-Mart
Julie Roehm filed a lawsuit last month against Wal-Mart Stores for breach of contract and fraud stemming from her dismissal from Wal-Mart in October, PROMO has learned.
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MySpace Makes A Statement
Those in the Web 2.0 world know Michael Arrington. The affiliate world has no direct equivalent, but one of its larger than life personalities, Jon F***** (he doesn’t like his last named shared), founder of Wicked Fire Forums, had site…
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Focus on Affiliate Summit West 2007
The stratospheric rise of the Affiliate Summit series of tradeshows is no secret in the industry. I remember attending my first Affiliate Summit a few years ago and I was struck in particular by two things: (1) I had never seen such a high…
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Email
Stupid PR Watch: The Most Insightful Christmas Gesture Ever
When two editors unaffiliated with Magilla Marketing received Christmas cards from marketing services firm Epsilon, it seemed like a possible snub.
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Agencies
Some Really Stupid PR Tricks
Why are direct marketing firms so often so bad at press relations? No one is saying every DMer must have a PR rep, but if a professional communicator is part of a company’s marketing, is it too much to ask that they be at least competent?
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Agencies
Same Here, Same There
A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.
Is the experience seamless? It should be.
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Make It Easy and They Will Come: Perfecting the RSS User Experience
If the usability of your RSS implementation is poor, you’re losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.
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Email
DiGuido Keeps Busy with Charity Work
Since losing his job as CEO of e-mail service provider Epsilon Interactive, Al DiGuido has apparently kept himself busy doing charity work through the organization he started in 2004: Al’s Angels.
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Letters to the Editor
Your article has to set a fire under the butts of every Libertarian out there in “Fear of Universal ID-land”. I can see the virtue in “Smart Cards” and the benefits to consumers and businesses, at least corporate giant types.
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