Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

When we came back from Affiliate Summit, we found ourselves fixated on one of the takeaways that we wrote about upon our return - this notion that part of performance marketing has entered into a race to the bottom.

Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what it is was in Q4 2008.

Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve...

One of the trends not necessarily evident from attending Affiliate Summit has already started, and will continue in the days and months ahead. This trend reminds us of something we listened to a little more than a year ago at a very...

While many brands are keen to make "friends" via social networks, few are willing to take the time to learn this new channel and treat it with the requisite finesse. Here's what brands need to do to make to most of their social experience.

Last week I blogged about how a number of the holiday e-cards I’ve gotten from digital marketing agencies this season seem to be showing more creativity and range than in previous years

A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002

ever play that mental game about what one thing you would save from a house fire? Twentieth Century Fox and agency Moxie Interactive want to get you thinking

Anger—rational or not—is such an incredibly strong human emotion. And that's what makes it a powerful marketing copy driver, regardless of channel. Of course, like dynamite, a campaign created to touch an angry nerve has to be handled carefully