Consumers waiting in line for their flu shots and the docs with the needles aren't the only ones concerned about healthcare reform. B-to-B marketers have

Consumers waiting in line for their flu shots—and the docs with the needles—aren't the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.

You have to hand it to the marketing team at Experian Interactive's FreeCreditReport.com division. Perhaps it is simply the amount of traditional media that I consume that makes me this way, but when I see that name, I...

Many companies try to coincide new product releases and/or news releases around Ad:tech New York. And each year we can almost count on something noteworthy occurring during this period. Unfortunately, several...

When we look back on the history of the world of flogs and flogvertising, we probably won't know which straw broke the camels back. The straws in this case are mainstream news articles but more so legal ...

While not every story of Twitter tries to untangle the mini-entrepreneurial soap opera that gave rise to Twitter, no story would be complete without a talk about the low hanging fruit of topics, Twitter's lack of revenue. From one...

During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal. Never mind I’m not the person to approach for barter deals—or any other type of non-editorial issue, for that matter—the sales rep made one statement that made me cringe. “Our delivery rates are very high,”…

In a blatant attempt to convince advertisers that there are fewer than 50 sites online that can drive brand awareness and purchase intent, the Online Publishers Association—a trade organization that represents media firms known mostly for their offline brands, such as the Wall Street Journal and the New York Times—recently published a study claiming ad…

An account manager in Australia has been fired as a result of writing an obscenity-laced tirade about a client meant to be forwarded to a co-worker and then mistakenly hitting “reply” instead of “forward,” resulting in the message being sent to the client.