Many CMOs don't go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here's why.

2010 Pro Awards Finalist; Best Use of Games, Contests, and Sweepstakes

Papa John's pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John's menu yesterday

Interview with Twitter business expert Laura Fitton: Three tips for would-be brand tweeters and three basic tools marketers should have when getting started in Twitter

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Warner Bros. Entertainment is turning once again to a sure-fire promotion to advertise programming for its new fall lineup, DVD releases and app launches

2010 Pro Awards Finalist; Best Use of Public Relations in a Promotion Campaign

No one likes to be the bearer of bad news. It doesn't have to be bad news. It could just be the truth, but if it is an unpleasant truth, you will rarely find it a popular topic of conversation. In this case...

Setting aside some of the financial blow back that has happened due to certain large continuity advertisers not upholding their end of the performance marketing contract, our industry as a...

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