Search Results for: Marketers on Fire
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Email
ESP Makes Mailers Provide their own Spam-Complaint Button
Surely one of the greatest developments in the short history of e-mail marketing is the “report spam” button.
Now, e-mail service provider mobileStorm has taken the feedback loop one step further by integrating a complaint tab into its e-mail template so clients must use it.
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Listline e-Newsletter 2/11
World Business Media has chosen Edith Associates and its affiliate ePostDirect to manage the GSN: Government Security News list. The file contains 49,339 postal addresses for qualified subscribers and 12,029 e-mail addresses.
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Agencies
Brandanimation: Gene Simmons Knows Best – At Least Certainly Better Than Kodak
Are you smarter than a tongue-wagging rock icon? Kodak sure thinks it is. Click here and see why Erik Hauser thinks Kodak made a mistake not listening to Gene Simmons’ marketing advice on “The Apprentice.”
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Online Video Killed the TV Star
I like TV, more than someone in the Internet age probably should, and if I admit to how little video content I consume while sitting in front of an Internet enabled device, well, we won’t go there. Let’s just say there are…
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DM Trade Group Lets Consumers Block Selected Mailers
In an effort to forestall do-not-mail legislation now moving through 15 states, the Direct Marketing Association has unveiled a revamped version of the service that lets consumers opt out of receiving e-mail from DMA members.
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News, the Broken Variety: Adorable Little Presents
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector
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Agencies
Meet the Broker: Cathy Wheelock
Today we meet Cathy Wheelock, a list brokerage account executive in the Impulse Media division of RMI Direct Marketing Inc.
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McDonald’s Under Fire for Report Card Ad
McDonald’s is causing a stir in Florida for advertising on envelopes that contain elementary school report cards.
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Agencies
Kodak, Dial, Sign on to Sponsor ‘Apprentice’
Big-name marketers, including Kodak, The Dial Corp. and Pedigree have signed on to sponsor the newest version of “The Apprentice,” which returns in January.
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