Search Results for: Marketers on Fire

  • The Goal: Serving Fans

    Let’s paint a picture of the best possible hockey fan, at least as far as the National Hockey League’s direct marketing department is concerned. This

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  • Dos Equis Puts on a “Most Interesting” Show

    As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World”

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  • Economic Ebola – Part 1

    Last week, in “People versus Partners,” we opened by saying, “In this decade, we have witnessed two of the most major collapses in the history of the US economy, rivaling in scope to the Great…

  • People versus Partners

    In this decade, we have witnessed two of the most major collapses in the history of the US economy, rivaling in scope to the Great Depression but luckily not rivaling the Depression’s impact on the employment index and…

  • PA Fines Alleged Charity Phone Marketers $4 Million

    Three allegedly fraudulent charity telemarketers have been ordered to pay more than $4 million in fines, civil penalties and restitution as the result of a lawsuit over deceptive fundraising activities, according to Pennsylvania Attorney General Tom Corbett.

  • The Evolving American Shopping Psyche

    A new report from Pew Research Center’s Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day

  • Keep Plugging Away With Your International Marketing Campaigns

    It’s the same old “international growth, domestic weakness” story over and over again, and marketers need to adapt. Here’s some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums

  • Behind the Habeas Fire Sale

    After months of speculation as to who would buy ailing Habeas, Return Path announced today it would purchase its e-mail deliverability rival

  • Turf War

    For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.

  • College Bound

    At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off

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