Chief marketing officers are under considerable pressure to systematize demand generation, justify spending, and provide leadership in innovation in a rapidly changing and complex world. These pressures increase tensions among functional peers and cascade to subordinates who must do more with less staff. Meanwhile, a lack of perceived results are likely to shorten a CMO's…
A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs more than 1000 people, and that is in New...
Just recently, we came across a chart that Business Insider put together. It showed the stock price of a small publicly traded company who announced they acquired a six million dollar stake in Facebook. The next day, the stock shot up. As there was not...
A Pensacola, FL marketer of table covers is looking to expand its reach further into direct response television and catalogs after some initial success with social media.
Mobile is marketing’s most portable and accessible channel. It puts brands literally in the palm of their customers’ hands. That’s the good news. The bad news is that the lure of proximity marketing is often overshadowed by impatience. Companies enticed by the promise of personal access to their customers often suffer a similar fate—a quick-and-dirty…
Not long ago we covered the not unexpected but still unpleasant litigation taking place against several in the performance marketing world for their role in facilitating continuity offers, primarily in the health arena, in a manner that the FTC has deemed unacceptable. On that list was one of the largest affiliates. It...
When it comes to the daily deal space, those who follow the online advertising and online customer acquisition space like us tend to focus on just that - the media spend. Customer acquisition comes in two parts, though - the end user and the...
It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.
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If a picture’s worth a thousand words, the Army National Guard is hoping that a music video is worth a whole recruitment speech—especially if it’s directed by individual users