Search Results for: Marketers on Fire

The adware space has managed to implode gloriously. It lasted years longer than it might at other times because of the rather lengthy media recession following the internet bubble bursting

Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes

Tax brands are going after young filers with integrated campaigns

Sign promotions reach people where they can’t look away

Brand marketers including Right Guard, Schwan’s and Chicken of the Sea have signed on as the latest sponsors of the NBC reality show “The Celebrity Apprentice.”

A few days ago The Wall Street Journal ran an article by well known writer and author Chris Anderson titled, “The Economics of Giving It Away,” which tries to tackle (in non-book form) one of the more difficult challenges…

Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

When we came back from Affiliate Summit, we found ourselves fixated on one of the takeaways that we wrote about upon our return – this notion that part of performance marketing has entered into a race to the bottom.

Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what it is was in Q4 2008.

Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve…