According to Monetate’s “Ecommerce Quarterly: EQ 2012” report, smartphone users have a higher average order value (AOV) than tablet users. Also, traffic from search yields a higher AOV than traffic from email or social. The study examined smartphones’ share of total website traffic. It found that 5.41 percent of total visits to leading e-commerce websites…
Jumptap’s “MobileSTAT (Simple Targeting & Audience Trends)” report for July includes the finding that automotive brands led all verticals in mobile ad spend in the first half of 2012. Also, Android and iOS continue to leave very little of the smartphone market pie for its competitors. According to Jumptap, Android claimed 48.9 percent of the…
By Ross Shanken I believe that five years from now history will record that within the lead generation space a community of firms worked together, in collaboration, to solve for and defend against larger forces working against us. It is already happening. Like any revolution, it starts with a small spark. A thought or an…
No matter how well prepared they were, Warner Bros. could never have predicted the horrible tragedy in Aurora, CO during an opening night showing of "The Dark Knight Rises."
DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.
Between June 21st and September 20th, 2012 Clickbooth will be holding it's first ever 90 Days of Summer Contest open to all new and existing publishers. We're set to give out tons of different prizes ranging from the Kindle Fire all the way up to a $20,000 Oasis Cruise VIP Package for 4! The goal…
Millennial Media recently released its Mobile Mix report for the first quarter of 2012. Among its findings is that Android claimed nearly half of the mobile device OS market, while the Apple iPad leads all tablets.
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year's Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.
Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coupons Plus Discount Shoppers, fire chiefs from FireRescue magazine and Lombardi's Health Product Buyers.