Big Data is Good—But Big Testing is Better
Consider this the golden age of data in marketing.
1062 results for: Marketers on Fire
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‘The New Rules of Lead Generation’
Marketers know what lead generation is, but too many of them don’t know how to do it well, especially with the landscape quickly evolving. That’s why Dave Scott, CEO and founder of Marketfish, decided to literally write the book on lead generation, “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI.” We…
Logicalis Uses Humor in IT Campaign
An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.
What Groupon’s Firing of Andrew Mason Means for the Company and the Industry
On Thursday, Groupon booted Andrew Mason from his seat as the daily-deals company’s CEO, less than a day after it announced disappointing fourth-quarter results and a tepid forecast for the first quarter of 2013. While less than surprising, Mason’s firing marks the end of an era filled with offbeat humor, bad accounting and controversial Super…
Chief Marketer Listline Jan. 28
Lists featured this week include American Senior Association Donors and Breitbart.com.
Facebook Offers Its Year in Review for 2012, Featuring Its IPO, ‘The Hunger Games,’ Instagram
Facebook is joining the likes of Google and Twitter by offering its own take on what was popular in 2012. The social network offers a “look back at the people, moments and things that created the most buzz in 2012 among the billion people around the world on Facebook.” While there are no mentions of…
How to Make Your Online Contest Cheater-Proof
Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.
CPGs Apply Loyalty-program Analytic Standards to Mass Advertising
CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.
iPhone 5 Will Drive More Than 1 in 4 iPhone Ad Impressions Within 6 Months
According to Velti, a mobile marketing and advertising technology and solutions provider, the iPhone 5 is set to become very prominent very quickly, something mobile marketers should take note of. Velti’s “State of Mobile” report for August took a look back at the iPhone 4S and how it fared in the months after its release.…
Amazon Slips Unavoidable Ads in to Kindle Tablets, Chooses Bing Over Google
Amazon’s new lineup of Kindle tablets furtively integrates ads that users are not able to remove; the company also made Bing the default search engine on its Kindle Fire tablets, a sign that Google might not be in Amazon’s future plans. Speaking of Google, the search engine is testing out a new layout in what…