Search Results for: Marketers on Fire

  • Mobile Scans, Real-Life Manhunt Build “Repo” Excitement

    You can’t say Universal Pictures isn’t going for the buzz in ballyhooing its upcoming release “Repo Men”

  • Google + iPad = Mobile Advertising Boom in 2010?

    If you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind.

  • Semi-Bold 2010 Media Predictions and Observations

    2009 was a fascinating year for online media, and 2010 proves to be even more interesting. Much as already been said about 2009, so I’ll pick up from here and give you my super duper prognostications and predictions for 2010

  • The Buck Stops Here

    A week before the Christmas holiday, two articles related to the performance marketing space appeared but received relatively little fanfare. We read them and might have forwarded them on to a few friends at most, but it wasn’t…

  • Dumb and Dumber

    When going through the Google v. Pacific WebWorks lawsuit, the subject of our article, “When They Come for You,” several lines stand out. One of them, we printed, a line that gave us reason to think Google’s awareness of their…

  • PRO AWARD 09 WINNERS

    THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

  • Agencies

    Surveys Help Toshiba Connect With Customer Needs

    Consumers waiting in line for their flu shots—and the docs with the needles—aren’t the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.

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  • F R E E That Spells Money

    You have to hand it to the marketing team at Experian Interactive’s FreeCreditReport.com division. Perhaps it is simply the amount of traditional media that I consume that makes me this way, but when I see that name, I…

  • Part 1 – And So It Begins

    Many companies try to coincide new product releases and/or news releases around Ad:tech New York. And each year we can almost count on something noteworthy occurring during this period. Unfortunately, several…

  • Get Ripped… Off

    When we look back on the history of the world of flogs and flogvertising, we probably won’t know which straw broke the camels back. The straws in this case are mainstream news articles but more so legal …