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Chief Marketer Tech Talk PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming…
Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.
Chief Marketer This Week PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming…
Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history.
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.
Chief Direct Marketer View Web Version October 22, 2014 13 Tips for Making the Most of Google+ Think Google + doesn't matter to marketing? Think again. Google+ is more important for SEO than any other website. Here's how to make the most of it. More… SPONSORED BY: Affluent, well educated, inquisitive consumers! For more…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 15, 2014 4 Ways to Survive Today’s Data-Driven Marketing World Technology and data are transforming the world of marketing at a rapid pace. David Scott shares why it just might make sense for CMOs to go back to…
The lines may have blurred but there are still key differences between B2C and B2B buyers.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 12, 2014 5 Keys to Successful Loyalty Programs There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics. More… SPONSORED BY: Guess…