To celebrate the life of Herschell Gordon Lewis, here's a small collection of his contributions to Chief Marketer and Multichannel Merchant.

If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…

Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company's c-suite has a different agenda.

Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.

As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 8, 2016 4 Reasons Why YOU Should Attend PROMONext in June New York in June is always a beauty. There’s Central Park, Lincoln Center, Broadway and let’s not forget the shopping! There’s plenty more to see…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 12, 2016 SXSW May be Over, but the Takeaways are Still Red Hot You could have gone to SXSW, attended back to back to back sessions, and you still would have missed more than you saw. Is…

Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table.