Search Results for: Marketers on Fire

It seems that in early 2008 many in the B2B world simply stopped using lead generation to describe their business and activities and decided instead to go with the trendier…

In the performance marketing world, education doesn’t refer to the institutions many in our sector attended (for those that did), nor does it refer to the teams that…

Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

2010 Pro Awards Finalist; Best Use of Games, Contests, and Sweepstakes

Papa John’s pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John’s menu yesterday

Interview with Twitter business expert Laura Fitton: Three tips for would-be brand tweeters and three basic tools marketers should have when getting started in Twitter

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Warner Bros. Entertainment is turning once again to a sure-fire promotion to advertise programming for its new fall lineup, DVD releases and app launches

2010 Pro Awards Finalist; Best Use of Public Relations in a Promotion Campaign

No one likes to be the bearer of bad news. It doesn’t have to be bad news. It could just be the truth, but if it is an unpleasant truth, you will rarely find it a popular topic of conversation. In this case…