Sony Computer Entertainment America has hired industry veteran Scott Steinberg to the newly created position of vice president of product marketing.
Steinberg will be responsible for all hardware, software and channel marketing for PlayStation in North America. The post takes effect Oct.1.
Most recently, he worked for SEGA of America where he was vice president of marketing, responsible for all of consumer brand and digital commerce efforts in North America.
Steinberg will report to Peter Dille, senior vice president of marketing and PlayStation Network.
Steinberg brings to SCEA more than 20 years experience marketing entertainment and technology products at companies such as SEGA, Roxio/Napster, Liquid Audio, Eidos Interactive and Crystal Dynamics, Sony said.
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