Sara Lee Corp. is using its back-to-school campaign to raise as much as $1 million for school supplies for needy kids.
Sara Lee Food & Beverage will donate a percentage of sales from Sara Lee meats to the Kids In Need Foundation, run by The School, Home, & Office Products Association (SHOPA). The non-profit runs 21 Resource Centers nationally where teachers from low-income schools can “shop” for free school supplies for their students.
Shoppers who buy Sara Lee brands Ball Park, Jimmy Dean, Hillshire Farm, Kahn’s, Emeril’s and State Fair from Aug. 21 through Sept. 30 trigger a donation to Kids In Need. A 42 million-circulation FSI drops Aug. 21; Chicago-based Sara Lee is asking grocers to support the campaign with in-store events, P-O-P and ads.
Fully 88% of U.S. women are more likely to do business with companies that support Kids In Need, according to an AcuPOLL survey of women 18+ (which told respondents how Kids In Need works). Ninety-two percent of respondents said Kids In Need is a worthwhile non-profit to support, per AcuPOLL.
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