RTMS, Inc., Milwaukee, will merge with Customer Insight Company, the database software firm owned by Orange, CA information service firm Experian. Upon completion of the merger, Experian will become a major investor in the new company. The transaction should be completed by year-end.
CIC, based in Denver, provides enterprise-wide reporting and segmentation tools to the banking, manufacturing, and telecommunications industries. RTMS helps retailers, catalogers and business-to-business companies improve the effectiveness of their marketing initiatives by pinpointing the precise offers that individual customers are most likely to value.
Timothy J. Keane, CEO and president of RTMS, will become CEO of the new company. The new company will have almost 200 employees, and will have offices in Denver and Milwaukee. Plans include integrating RTMS’ Archer, a planning, executing and marketing program measurement tool, with CIC’s AnalytiX, a customer database software application.
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