Rodale Inc. has named Ann O’Daniel as vice president, creative director of the corporate marketing group. The appointment took effect April 1.
Working from the New York office she will be responsible for leading direct response creative activities for magazines and books across all platforms. She will also support various corporate projects and initiatives.
Most recently, O’Daniel worked in Internet consulting and strategic planning where she led teams in creating branded customer experiences in online environments. Before that, she was the executive creative director for RTC Relationship Marketing, a wholly-owned subsidiary of The WPP Group in Washington, DC.
O’Daniel will report to Tom Harbeck, senior vice president and chief marketing officer based at the Emmaus office.
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