ALC Data Management plans to introduce several new data products for Rodale Inc., following its appointment to manage Rodale’s entire list portfolio, except for the insert programs.
ALC and Rodale are planning to craft several data products for targeting pre-selected audiences of like-minded consumer groups, according to Fran Green, president of ALC Data Management. This will likely include aggregating more data elements to create larger segments, by incorporating transactional and survey data in combination with outside data sources such as InfoBase, Experian, Equifax and E-Tech.
ALC’s assignment encompasses the Rodale Whole Life U.S. master file with nearly 7.7 million records, derived from Rodale’s various magazine and book buyers lists, which along with Canadian names are available separately; in addition to other master files. Rodale’s magazine titles include Backpacker, Best Life, Men’s Health, Prevention and Runner’s World. For more information contact ALC Data Management at 609-580-2910.
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