Expert Communications, Inc., a direct marketing agency, has appointed Robin Raff to the position of director of strategy for its healthcare practice, ECI Healthcare.
Raff reports directly to ECI CEO and president Bara Oscodar.
In her new role, Raff is responsible for developing marketing strategy for ECI Healthcare’s clients in order to help them reach and exceed their business objectives.
Raff’s background includes senior level positions at major worldwide advertising agencies where she provided integrated strategic solutions for healthcare clients that included: Blue Cross and Blue Shield plans throughout the country, HealthNet, Searle Pharmaceutical, Hartford Long-term Care, Miracle Ear, SCI, Express Scripts, Targis Solutions, and American Academy of Audiology.
Raff also ran a healthcare marketing consultancy which focused on marketers wishing to target the 50+ target segment. Her clients included: LifeMasters Disease Management; Resolution Health; GE Financial Long-term Care; California Department of Health Services; DestinationRx; UnitedHealthcare; Essilor of America; and CVS/Caremark, Inc.
Expert Communications is a division of Omnicom’s STAR Marketing.
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