Sure, trade shows can be a great way to get your company’s wares in front of a live audience. But travel and booth costs can get expensive, and prospects are easily distracted on the exhibit hall floor.
Communications technology firm Mitel decided to take a more direct route and meet customers on their own terms, taking a bus outfitted with demonstration-ready Mitel products directly to customer locations.
“We thought we could see more customers that way,” says Stephen Beamish, Mitel
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