RMI Direct Marketing is now the list manager for Hachette Filipacchi Media U.S.
HFM U.S. titles include American Photo, Popular Photography & Imaging, Car and Driver, Cycle World, Road & Track, Boating, Flying, Premiere, Sound & Vision, ELLE, ELLE Decor, Home, Metropolitan Home, and Woman’s Day.
The publisher currently markets their main title datacards as well as four other databases, including Z-24, Change of Address, Canadian Database and Enriched. Through various enhancements and overlays, RMI is giving overhauling the Enriched Database and will launch 12 new market category datacards in February: HFM U.S. Health & Fitness, Crafts & Sewing, Sports & Leisure, Outdoor Enthusiasts, Home & Hearth, Pet Lovers, Collectibles, Computer & Electronics, Frequent Travelers, Savvy Investors, Families with Young Children, and Age 50+.
For more information about the HFM U.S. files, contact Cyndi Lee at (203) 825-4620.
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