RMI Direct Marketing Inc., Danbury, CT, has assumed management of seven National Arbor Day Foundation files.
The files include the master file, with 593,000 names; active member families with children, with 193,485; prepaid members, with 165,000; the last-12-month catalog buyers, with 53,000; as well as the ethnic, lifestyle interests and age 50+ lists.
This nonprofit is the world’s largest tree-planting environmental organization.
List processing has been assigned to Experian, Orange, CA.
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