The Right Start, a retailer of child development goods for children under age six, has launched a $6.5 million advertising campaign for its new online subsidiary, Rightstart.com.
The campaign includes $2.5 million for direct mail and print advertising, $3 million for television advertising, and $1 million for radio spots. The campaign will run through the end of the year.
Right Start’s products are distributed through its retail stores, its catalog, and the Rightstart.com Web site.
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