Online diet site eDiets.com awarded its postal files to Atlanta list firm Response Media Products Inc., effective Feb. 4.
The list includes a half-million-name list of active paid members, which includes 200,000 active ediets.com members and 100,000 recent expires. The file also includes a quarterly hotline of 120,000; and a monthly hotline of 40,000 records.
A second file is the 2.3 million-name eDiets subscriber file, which identifies subscribers to the site