The Reader’s Digest Association Inc., has formed an alliance with GE Long Term Care Insurance, Richmond, VA.
Under the agreement, the insurer will offer its products to Reader’s Digest customers through direct mail. It will advertise in the magazine, the Web and other channels. Reader’s Digest will in turn endorse a portfolio of GE products.
The alliance is part of the Pleasantville, NY-based magazine’s expansion into financial services and other affinities in a strategy to grow and leverage its brand, direct marketing expertise and consumer database.
Network
