Home shopping network QVC has teamed with Target Stores to distribute its proprietary line of fashion jewelry in Target stores nationwide. This marks the first time the West Chester, Pa.-based QVC has wholesaled any of its fashion products.
QVC will begin airing promotions about the line’s availability in Target during its April programming to coincide with the in-store launch. Minneapolis-based Target Stores will promote the introduction of the line in its national circulars and through in-store signing.
QVC reaches some 77 million U.S. households.
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