Q&As
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Agencies
If This Isn’t E-mail Heaven, It Must Be the Other Place
I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my
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Agencies
Have You Hugged Your Printer Today?
IN THIS AGE of camera-ready art, or direct-to-plate printing, it’s easy for a print house to accept a passive role in a card deck’s preparation. However,
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Agencies
The Sector in the Interactive Mask
HEADY STOCK GAINS by three companies involved in interactive communications are masking an otherwise lackluster year for publicly traded DM service suppliers.The
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Agencies
A Customer in the Palm Is Worth…
JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.
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Agencies
DATABASE MARKETING
ABI Brass Hints at New Moves AMERICAN BUSINESS INFORMATION, Omaha, NE, has completed a bond offering that allows it to retire $80 million in debt from
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Agencies
Here’s the Beef
TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?
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Agencies
DMA Names Prescott International VP
THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is
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Agencies
Fox Hits the Fast Lane
LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children’s show based on the