Q&As

Burger King Corp. is hitting the streets to crown a new “king” in basketball as part of a 15-college tournament tour. Burger King, with Kenny “The Jet” Smith, has launched the King of The Courts, a 3-on-3 basketball tournament that is traveling to 15 …

Lexus is rolling out a new promotion as part of its title sponsorship of Paul McCartney’s The U.S. Tour and new CD, offering fans a chance to win a 2006 Lexus RX 400h and tickets to McCartney’s sold-out concert in Los Angeles. To enter the Lexus …

Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, USPS business specialist George McHale told members of the Chicago Association of Direct Marketers yesterday.

Silkies, the hosiery continuity club that uses both insert media and direct mail, was able to stem the churn rate of customers by reworking its business model and approach.

Computer-aided design software firm 20-20 Technologies Inc. will acquire DataOne Inc. DataOne develops and markets layout, specification and catalog creation software for contract furniture dealers and manufacturers of office furniture and case goods.

The Sports Authority, Inc., has promoted David Campisi to president.

Harry & David, the fruit and gifts marketer, has established an initial public offering price of between $13 and $15 per share

Old Spice is the presenting sponsor of a nationwide tour hitting the high school football games of top rivals. The SchoolSports Rivalry Tour, put on by SchoolSports magazine, will travel to 10 markets and set up camp at the “most heated” high school …

Natural foods grocer Whole Foods Market this month unveils an education program for new and expectant moms.