Q&As

Direct marketing mergers and acquisitions hit a record $18.3 billion in the first half of this year, a 30% increase over the same period in 2004, according

As Microsoft’s November deadline for e-mailers to authenticate messages sent through its servers draws nearer, pressure is mounting on firms to take action.

AS WAS THE CASE WITH LAST winter’s tsunami, several charities almost immediately began raising money online to help victims of Hurricane Katrina in New

When Melani Bros. lost a critical source of telemarketing leads, it also lost $2.4 million in sales. But it recouped the lost revenue and then some by

NEW LISTS Senior Internet Surfers and Retirees Data from surveys conducted on multiple Web sites and statistical models were used to build the Senior

AMERICAN COMPANIES AREN’T AS data-savvy as you might think. Sure, they’re willing to spend money on it. For example, 70% plan to increase their database

The U.S. Postal Service’s financial picture has been looking pretty good. There’s no doubt the postmaster general has done a yeoman’s job in keeping a

DM’s PROBLEM? NO PR The DM industry can sum up Gene Del Polito’s Defend Yourself or Pay the Price (The Del Polito Letter, August) in a few words: lack

Random House has signed on as the first task sponsor of NBC’s anticipated The Apprentice: Martha Stewart, with a team of marketers following close behind, according to a show spokesman. Similar to the original Apprentice starring Donald Trump, …

To boost the off-net launch of the hit comedy series The Bernie Mac Show, Twentieth Television has kicked off a $7 million to $8 million marketing campaign with a sweepstakes offering consumers a chance to win a wireless Hewlett Packard Pavilion …