Q&As

Dennis Gorman, a 25-year veteran of the promotional products industry, will be honored by The Promotional Products Association, during its Expo in Las Vegas in January. The 2006 PPAI Distinguished Service Award recognizes members who consistently share …

The Federal Trade Commission has filed lawsuits against two Canadian companies it alleged offered pre-approved credit cards for advanced fees and then failed to deliver the cards, the commission announced yesterday.

The U.S. Postal Service expects to report a net income of $1.3 billion in fiscal year 2006. But this will be offset by expense growth of $3.4 billion for the year.

Omni Hotels has chosen Intrasight, a database marketing firm based in Scottsdale, AZ, to manage its marketing database. Intrasight will provide Omni with information that will fuel its traditional and e-mail campaigns to both past customers and prospects.

If the thought of welcoming in the Yuletide season with a rendition of

Although the Asian-Indian market is the fastest-growing niche in the larger Asian-American marketplace, it is often bypassed in favor of more obvious Asian consumer targets, such as the Chinese-American market. Yet at 2.23 million, the Asian-Indian community in the U.S. is an opportunity for direct marketers both great and small.

Bally Total Fitness is giving consumers some additional incentives to try out its health clubs: a free class and a T-shirt. The health club became the first brand featured in the fourth season of NBC’s The Apprentice under a branded …

As part of effort to show its employees there’s more to McDonald’s Corp. than cooking French fries, the company launched a new TV spot and singing competition to help inspire current employees and recruit new ones. The “My First” TV spot, which broke …

The simple purpose of market segmentation is to discover meaningful differences among a target audience. Unfortunately, most efforts at segmenting markets net vague categories cut up into artificial statistical markers.