Q&As

(Direct Newsline)—Broadway Marketplace, an upscale grocer based in Cambridge, MA, launched an in-store loyalty and rewards marketing program on Sept. 26 targeting its customers’ cell phones. Instead of using membership cards for tracking purposes, …

Klein-Becker IP Holdings this week breaks a $300,000 sweepstakes for anti-wrinkle cream StriVectin-SD that escalates the brand’s ongoing $3 million-to-$5 million online direct-marketing campaign. The upscale cream is sold in department stores and …

American Express has rolled out its second city-branded credit card and loyalty program under its IN CARD program targeting Chicago-area residents. And plans for a third city card will soon be underway. The IN: CHICAGO Card, which launched Sept. 19, …

PPAI: has relocated its Business Academy EXTRA! educational and networking event to the Millennium Hotel in downtown St. Louis on Oct 26-28. The event had been scheduled to take place in New Orleans. A portion of each registration fee is going to the …

B-to-B marketers don’t get any respect. Their postal mail has for years been blocked in corporate mailrooms. And now they find that their e-mail isn’t getting through, according to Elaine O’Gorman, vice president of marketing for Silverpop.

When Fairmont Hotels & Resorts launched its e-mail newsletters four years ago, it didn’t aim them only at guests. The chain uses two of its four e-zines to serve businesses.

How’s this for a switch? A direct mail services company starts an e-mail newsletter when it wants to serve clients. QuantumMail.com did just that when it launched The Direct Mail Marketer.

Text-only e-zines are not as elaborate as their HTML counterparts, nor are they perceived by marketers as glamorous, but they may indeed suit your purposes very well

According to a 2004 report by Jupiter Research, nearly 60% of e-mail users have the ability to receive HTML e-mails. Such e-mails earn twice the response of text e-mails—an impressive feat! Take advantage of this opportunity, but still give your subscribers a choice.

As Microsoft’s November deadline for e-mailers to authenticate messages sent through its servers draws nearer, pressure is mounting on e-zine publishers and other e-mailers to take action.