Q&As

HOW SAD IT IS THAT WHEN CUSTOMER SERVICE MAKES HEADLINES, they’re almost always negative. Take the rash of stories about Comcast that appeared in the

WANT TO HOLD on to your opt-ins? Then respect their channel preferences and learn how to take no for an answer. That’s the word from Ernan Roman, who

Pest-control firm Terminix Commercial has managed a 3% conversion rate from a direct mailing aimed at cross-selling existing customers new services and

Gap, Inc. is luring children and adults with music CDs, large and small. Last month, the clothier launched a promotion in 1,272 GapKids stores in the

AS MUCH AS WE RESPECT AND admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made

IF THERE EVER WAS ANY DOUBT THAT mail and the U.S. Postal Service still play important roles in the way we communicate and do business, it dissipated

The American Society for the Prevention of Cruelty to Animals (ASPCA) is kicking off an over $1 million rebranding effort Oct. 1 with outdoor and print advertising in the New York metro area.

The latest figures released this past Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) underline the growing trend of marketers spending more of their total advertising budgets online. Online advertising…

Superior Mortgage Corp., a lender with 40 branch offices in 10 states and multiple Web sites, has agreed to settle Federal Trade Commission charges that it violated federal law by failing to provide reasonable security for sensitive customer data and falsely claiming that it encrypted data submitted online.