Q&As

Alloy Inc. generated third quarter net income of $7.3 million, up from just under $2 million in third quarter 2004. The New York based marketer, which targets Generation Y females, saw its revenue rise from $104.4 million to $122.9 million

KarstadtQuelle AG, the German cataloger and retailer, will cut around 1,000 jobs at its troubled mail order division

Letters in response to “Loose Cannon: Three Little Words” Direct Newsline, Nov. 21, 2005

Would you like to waste a couple of million dollars? Then launch a CRM program without first educating and incentivizing your staff.
That’s the view of CRM expert Louise Anderson.

The Country Music Association knows how to throw a party. Just ask the 3,000 to 4,000 people who attended the CMA Post Awards Party at the Marriott Marquis Hotel Tuesday. The invitation-only party, open to CMA sponsors and their guests, fans and …

Yet another installment in the ongoing debate over Don Peppers and Martha Rogers. Have they invented something new with Return on Customer? Jill Dyche thinks so.

Moving is stressful for everyone. But it’s especially hard on college students, who move in and out of dorms every year. In turn, moving companies face tough logistical hurdles.

During what seemed to be a golden era for would-be management experts, an acronym rocketed to the top of the consultant-heap: CRM, for Customer Relationship Management. Ha!

Call it a case of holding the bean counters accountable: Financial services firms of all stripes are ratcheting up their spending on measurable marketing media.

Business-to-business marketers rate telemarketing as their most important lead generation source by a tight margin, according to a survey by Sales Lead Report.