Q&As
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Agencies
To Mail or Not to Mail — What’s a Business to Do?
How and where do you promote your business? With multi-channel marketing, the answer isn
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Agencies
Marketing to the 50-Plus
Consumers 50 and over account for 70% of all assets in the United States as well as more than half of the discretionary spending. Over the next decade, this market is expected to have double-digit growth as more and more baby boomers age. In contrast, the 50 and under market is expected to be flat, if not shrink.
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Agencies
P&I Postscripts
HYATT HOTELS CORP.: has rolled out Hyatt Gift Cards, which can be used toward overnight stays and hotel services, including spa treatments, golf and restaurants. The gift card, which launched last week, can be loaded with up to $500. Starting today, …
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Agencies
As NRF Turns Optimistic, Consumers Plan to Hold the Line on Spending
While the National Retail Federation has turned cautiously optimistic on holiday sales, merchants this season face consumers determined to hold the line on gift spending, according to a report from The Conference Board.
The National Retail Federation has raised its holiday forecast, predicting consumer spending will increase 6%, to $439.53 billion, over last year.
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Agencies
Web Sales Lead Direct Activity for Coldwater Creek
Coldwater Creek generated $12.4 million in net income during its third quarter, up from net income of $9.1 million in third quarter 2004. The Sandpoint, ID-based women’s apparel marketer’s revenue jumped from $150.5 million a year ago to $190.1 million
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Agencies
Missouri AG Sues Unsolicited B-to-B Faxers
Missouri attorney general Jay Nixon has filed a series of suits designed to reduce the number of unsolicited faxes firms within his state receive.
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Agencies
Marilyn Carlson Nelson Named Vice Chair Of U.S. Travel And Tourism Board
Marilyn Carlson Nelson, chairman and CEO of Carlson Companies, has been selected to serve as vice chair of the U.S. Travel and Tourism Advisory Board.
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Agencies
Loose Cannon: Three Little Words
The holiday mailing season is here, and there’s an insidious three-word phrase repeatedly making its way into targets’ homes.
This phrase is not “No assembly required.” Consumers have learned to take this as a genial holiday lie. Many treat the Christmas Eve tradition of poorly translated instructions and missing Allen wrenches as a beloved annual occurrence, or at least an excuse to dip heavily into the rum punch.
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Agencies
Food Network E-Zine Offers Holiday Cheer
Throwing a holiday cocktail party and need some help with mixed drinks? You don’t have to plop yourself in front of the television for the latest lifestyle show. Your computer will do just fine—that is, if you have subscribed to FoodNetwork.com’s weekly newsletter.
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Agencies
The E-Zine For Devoted Sports Fans
Most sports enthusiasts are aware of Easton Sports. The Van Nuys, California, company manufactures, markets and distributes sports equipment for baseball, softball, hockey, biking, and archery. So why would it need an e-zine?