Q&As

Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.

Justin Tysdal wanted to build custom-made motorcycles. Now he’s selling T-shirts and posters instead, after a highly successful trip to Sturgis, SD. Tysdal brought a few hundred T-shirts and posters to the huge Harley Davidson rally in Sturgis this …

Dunkin’ Donuts is out with a new contest that will reward two loyal drinkers with coffee for life who tell the best story in which they have gone to great lengths for a cup of Dunkin’ Donuts coffee. The Great Lengths contest invites consumers to submit …

American Express Incentive Services has added a new destination to its Persona Card Program, the Wynn Las Vegas. The hotel, on the former site of the Desert Inn, opened in April and features 2,716 guest rooms and suites, an 111,000 square-foot casino; …

Nordstrom, Inc. is targeting online shoppers with a broadband channel that couples shopping with entertainment.

Low-cost airline Virgin Blue has launched a new frequent flyer program meant to reward loyal customers and raise its competitive edge in the industry. The program, Velocity, gives members six points for every dollar spent on Virgin Blue airfare. …

The Advertising Specialty Institute has promoted Larry Basinait to executive director, member services. The post took effect immediately. Most recently, he worked as the director of market research. He will be responsible for all membership-related …

TBS is using a new tool to generate early buzz around its new unscripted comedy series Daisy Does Americaflowers.

With 22 years in direct marketing agencies, including ten running her own shop, DMTG, with her husband, Joshua, Joan Moritz thought she knew all there was to know about direct marketing.

Michael Irwin is responsible for former president Bill Clinton’s saxophone.

No, not that saxophone. A customized telephone manufactured from a saxophone.