Q&As
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Agencies
Bluefly.com Taps ‘Naked’ Ad for Holiday Game
Online retailer Bluefly.com this week launches an instant-win game tied to its controversial ad campaign. The You’ll Never Go Naked Again game will award one $1,000 shopping spree each day through yearend. Sweeps entrants also earn discounts on the …
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Agencies
Third Quarter Rough for Sharper Image
Sharper Image Corp.’s third quarter sales amounted to $123.1 million, down from $153. million, while its net loss widened from $3.7 million a year ago to $10.5 million
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Agencies
Direct Sales Increasingly Important for Restoration Hardware
Restoration Hardware Inc., Corte Madera, CA, generated $128.4 million during the third quarter of 2005, up from $118.2 million a year earlier. The home furnishings marketer reported a net loss of $4.2 million, an increase from the net loss of $3.1 million it had a year earlier.
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Agencies
NetworkOmni Mailing Gets Big Response
NetworkOmni got nearly a 9% response to a regional postcard campaign promoting language-translation services to emergency response agencies.
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Agencies
Loose Cannon: The Gold Standard for Letters
I don’t usually share mail without first obtaining permission from the writer, but I’m making an exception with this column. What follows is a note from a correspondent in Sierra Leone whom I suspect has sent this letter to other folks. I’ve left her syntax and grammar intact, as I have enough trouble with my own.
Readers, if you don’t see a column next week, you’ll know that I’ve taken Mrs. Christina Coulibaly up on her offer, and am practicing my charitable instincts from Barcelona.
I’ve interspersed some of my thoughts — in bold — with hers. Enjoy.
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Agencies
Simon Malls Lure Gift Card Buyers with Sweeps, Treats
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers.
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Agencies
Burger King Rolls Out Star Wars-Themed Gift Cards, Toy Premiums
Burger King Corp. has reunited with the Star Wars franchise one last time to back the chain’s launch of its first-ever stored-value/gift cards. The Star Wars-themed Have It Your Way gift cards are available in six designs, each featuring two …
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Agencies
Author Backs Treasure Hunt With $10,000 Incentive on Starz
Starz Entertainment Group is backing a real-life treasure hunt with new on-air clues that could lead viewers to an uncut black diamond and $10,000 in cash.
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Agencies
Top Ten Ways to Motivate Employees: Author Bob Nelson
The power of motivating employees is all too evident in a company’s bottom line. The happier, more motivated the employee, the happier the customer, the healthier the bottom line. Bob Nelson, Ph.D. is the author of 1001 Ways to Reward Employees (now in …
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Agencies
Wal-Mart Plays Hardball on Price
Wal-Mart Stores is aggressively touting its lowest-price promise at the outset of the holiday shopping season.