Q&As

Business groups are working feverishly to get a California law banning unsolicited commercial faxes killed before it goes into effect on Jan. 1.

A direct marketing campaign Merkle Inc. coordinated for client Dell was named the 2005 National Center for Database Marketing (NCDM) Excellence Award’s platinum winner.

Eager to attract globetrotting shoe buffs, international footwear manufacturer Palladium will soon launch a new branding campaign tied to the increasingly popular game of geocaching. In the online game, players are sent on a real-world treasure hunt …

RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts.

With a heavyweight lineup of premiums, Eastman Kodak Co. has teamed with Universal Studios Home Entertainment for the DVD release of Cinderella Man through a special promotion. From the Dec. 6 release date through Dec. 31, consumers who …

Old Spice spent the summer searching for the perfect “high endurance” guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He’s 23-year-old Lamar …

To prove that travel with babies can be fun, Bugaboo has launched its Daytrip to Amsterdam Sweepstakes. To enter, U.S. and Canadian consumers purchasing any of three Bugaboo stroller models (Frog, Gecko and Cameleon) in 2005 have until Dec. 31 to return …

McDonald’s Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers.

Holiday shopping over Thanksgiving weekend hit $27.8 billion, up nearly 22% from last year.

Classic Media has kicked off a multi-million dollar marketing campaign to back the holiday release of The Legend of Frosty the Snowman on DVD and VHS.