Q&As
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Agencies
Traffix Reports Income Decline
Traffix Inc. reported net income of $423,000 for the first quarter, down from $623,000 last year.
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Agencies
Florida Fines Sports Authority for State DNC Violations
A Florida judge has issued a record $112,500 judgment against Sports Authority Florida for calling consumers on the state’s “Do Not Call” list, according to wire service reports.
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Agencies
Dolphin Granted Access to InfoUSA’s 1998, 1999 Records
A Delaware court has given Dolphin Limited Partnership I, L.P. the right to inspect financial records for information provider InfoUSA, according to Dolphin.
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Agencies
Live from Games Forum: Console Games Make the Mark
Video game players are on the hunt for the next best thing in the industry and brand marketers shouldn’t expect to see consumers spending big in advance of soon-to-be released next-generation consoles.
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Agencies
Live from Games Forum: In-Game Advertising Explodes
More and more advertisers are looking at video games as a medium to connect with a young demographic in relevant and emotional ways, and are turning to in-game advertising to do it.
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Agencies
McDonald’s Ventures into The Wild
McDonald’s Corp. unleashes its kids’ promotion tied to Walt Disney Pictures’ The Wild this week.
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Agencies
Saturn Packs Times Square with Vehicles
Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City’s Hard Rock Café in Times Square. The event was timed to complement the brand’s participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple.
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Agencies
Uboxes.com Uses Search to Tap Relocators
Everybody knows the hassles of moving but one Florida online entrepreneur is making a business out of it.
Two years ago, Ruben Pinchanski, a former vice president at Digitas in Boston, got the idea for his current company uboxes.com when he wanted to move to Florida
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Agencies
Mobile Marketer Builds 500,000-Name Database
In just three years, an online company that finds roles for casual actors and models through text messages on their cell phones has built up a database of 500,000 participants.
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Agencies
RI Jewelry Business Uses Space Advertising to Sparkle
Jim and Joan Breakell own a mail order and retail jewelry business that is every entrepreneur’s dream. They design and manufacture all the products they sell, they have developed a multi-media business that will reach $3 million in annual sales this year, and they own a retail store in a top travel destination, the Historic Hill section of Newport, RI. The company mails one million catalogs a year, and sells directly from its Web site.