Q&As

GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search.

Taco Bell is giving consumers a chance to earn the coveted title of “El Presidente” under a new promotion that gives away 1 million pesos and a trip to the QSR’s headquarters on a corporate jet.

CitiFinancial, Inc. is driving its NASCAR Bush Series sponsorship of the No. 90 Citifinancial Ford with a sweeps that will give one consumer the keys to a 2006 Ford Mustang.

Traffix Inc. reported net income of $423,000 for the first quarter, down from $623,000 last year.

A Florida judge has issued a record $112,500 judgment against Sports Authority Florida for calling consumers on the state’s “Do Not Call” list, according to wire service reports.

A Delaware court has given Dolphin Limited Partnership I, L.P. the right to inspect financial records for information provider InfoUSA, according to Dolphin.

Video game players are on the hunt for the next best thing in the industry and brand marketers shouldn’t expect to see consumers spending big in advance of soon-to-be released next-generation consoles.

More and more advertisers are looking at video games as a medium to connect with a young demographic in relevant and emotional ways, and are turning to in-game advertising to do it.

McDonald’s Corp. unleashes its kids’ promotion tied to Walt Disney Pictures’ The Wild this week.

Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City’s Hard Rock Café in Times Square. The event was timed to complement the brand’s participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple.