Q&As

CM Plus recently chatted with Bill Cole, president of Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles like money, magazines, and yes, funny books.

If you’re a true collector, chances are you don’t just have boxes of your object of love around your house. You probably have a bunch of magazines about the topic lying around too.

When I was pregnant with my first child, he gave me the chance to decide our vacation destination, anywhere in the world that our budget would allow. I choose exactly what he predicted I would, Comic-Con International in San Diego.

As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather up with it.

Looking for a hip collectible to show some love for the Man of Steel in honor of his new flick? Try a Superman Tag, a fundraiser started by the Christopher Reeve Foundation, to raise money and awareness for people living with paralysis.

McDonald’s is rolling out a mega promotion behind Disney’s much anticipated release Pirates of the Caribbean: Dead Man’s Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald’s 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.

The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.

Ocean Spray is sweetening up the Women’s National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.

Nearly 80% of advertisers say traditional television advertising has become less effective. Or: Half of all U.S. adult Internet users say TV captures their interest most effectively.
The answer? Both.

What are the latest metrics that will help marketers build the next generation of models, and why do general advertisers seem more willing to embrace them than direct marketers? A group of CRM experts gathered to debate that subject and others.