Q&As

Iomega Corp.

Anti-tobacco campaign “truth” has partnered with music network Fuse for a documentary on Vans Warped Tour 2006, with a starring role for truth’s marketing tour team. One of truth’s bright-orange “truth trucks” travels with the Warped Tour as part of the …

Jelly Belly Candy Co. is capitalizing on its role in Warner Bros.’ Ant Bully with a quartet of ant-inspired flavors and a mail-in offer. The animated film casts Jelly Belly as “Sweet Rocks,” the favorite food of ants— Lucas Nickle, the boy who shrinks …

Select Subway restaurants are using a new tool to reach consumers with discount coupons and menu specials— cell phones. This week, Buffalo, NY-area consumers can sign up for the Mobile Alerts Club at any one of the 12 Buffalo restaurants or by sending a …

Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists’ concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based …

International Masters Publishers’ list manager was misidentified in the June 15 feature It’s in the Cards. ALC oversees the company’s file. In The Hidden

FROM THE THIS-IS-JUST-TOO-rich-to-pass-up file: The Federal Trade Commission noted recently that two of its laptops, containing the personal information

MEASUREMENT is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets. Fortunately,

WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting

July 18, 2006 A SLOWDOWN IN THE DM JOB MARKET was reported by Bernhart Associates Executive Search. Its survey of hiring practices noted that only 66%