Q&As
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Agencies
CORRECTIONS
International Masters Publishers’ list manager was misidentified in the June 15 feature It’s in the Cards. ALC oversees the company’s file. In The Hidden
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Agencies
D’oh! Those Zany Government Bureaucrats and Data Security
FROM THE THIS-IS-JUST-TOO-rich-to-pass-up file: The Federal Trade Commission noted recently that two of its laptops, containing the personal information
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Agencies
Easy as 1, 2, 3
MEASUREMENT is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets. Fortunately,
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Power Yoga
WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting
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Agencies
Wiggles and Doctor Who and SpongeBob, Oh My!
If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I’m
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Beckett Media Adds Major League Search
Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade
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Media on Media
Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned
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Diverging From Convergence
Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another
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No, It’s Not Marketing. It’s Just Advertising
Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?