Q&As

Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned

Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

IT WAS THE END OF A TYPICAL airport-to-airport marathon. They were tearing up the remote lots at O’Hare, so it began with a Darwinian struggle for a parking

In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at

TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through

Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the

NEW LISTS LiveCareer Healthcare Professionals Some 74,863 students planning their post-secondary education major are identified. More than 150 program

MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If

Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA’s List Leader of the Year. During her two-plus decades in the industry, Pont

WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA’s acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many