Q&As

In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at

TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through

NEW LISTS LiveCareer Healthcare Professionals Some 74,863 students planning their post-secondary education major are identified. More than 150 program

Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the

MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If

Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA’s List Leader of the Year. During her two-plus decades in the industry, Pont

WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA’s acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many

WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google’s free e-mail inbox service they’re potentially exposing those customers

The Growing Up direct mail package for the Institute of Children’s Literature, a home-study school that teaches adults how to write for children, became

Dunkin’ Donuts claims that an e-mail from a Florida firm promising a free $25 gift card in return for a completed survey is a scam. It also appears the