Q&As

WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA’s acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many

TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through

WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google’s free e-mail inbox service they’re potentially exposing those customers

The Growing Up direct mail package for the Institute of Children’s Literature, a home-study school that teaches adults how to write for children, became

Dunkin’ Donuts claims that an e-mail from a Florida firm promising a free $25 gift card in return for a completed survey is a scam. It also appears the

I’m not greedy. I can live quite comfortably on a mere $5 million a year. So I would be very happy to have just 1% of the ad dollars that are largely wasted on ads like this one from American Express.

It makes one think that such corporations must have summer interns they don’t know what to do with. So they give them a job that requires no experience, training or common sense

ANIMAL LOVERS EXPECTING to find a panda under their Mother’s Day tree this year surely were disappointed: The World Wildlife Fund de-emphasized its traditional

Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA’s List Leader of the Year. During her two-plus decades in the industry, Pont

How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications

Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?