Q&As

Select Subway restaurants are using a new tool to reach consumers with discount coupons and menu specials— cell phones. This week, Buffalo, NY-area consumers can sign up for the Mobile Alerts Club at any one of the 12 Buffalo restaurants or by sending a …

Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists’ concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based …

MEASUREMENT is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets. Fortunately,

WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting

FROM THE THIS-IS-JUST-TOO-rich-to-pass-up file: The Federal Trade Commission noted recently that two of its laptops, containing the personal information

If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I’m

July 18, 2006 A SLOWDOWN IN THE DM JOB MARKET was reported by Bernhart Associates Executive Search. Its survey of hiring practices noted that only 66%

Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade

Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned

Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another