Q&As
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Agencies
Gen Y Phones It In
Today’s mobile phones are tomorrow’s e-commerce mediums, according to Forrester. In a study of consumers and technology, the firm found that Generation Y uses its phones for a lot more then making calls – which means that once it has some serious money to spend, it’ll be comfortable with this channel. Will you?
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Agencies
Should Mel Gibson Be Forgiven? Jewish Group Asks in Viral Campaign
Call it a case of cosmic coincidence: A Jewish organization is about to launch a viral campaign that touts the value of forgiveness. This occurs just after actor Mel Gibson made an initial pass at apologizing to the Jewish community for anti-Semitic comments he uttered while being arrested for speeding and drunk driving.
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Agencies
Party Firm Joins the IMN Party
The party goes on.
Do-Re-Me & You! is the latest direct sales firm to sign up for IMN’s Party Pulse e-zine service. Its 1,000 consultants, who sell children’s storybooks and other learning products in home sales parties, can now communicate with customers through e-mail newsletters.
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Agencies
Tips for Dealing with The Tough E-Zine Challenges
As far as we know, there are no degree programs for how to create e-mail newsletters. But it’s an art that should be studied.
In their eagerness to get their sales message across, many firms ignore basic design and technical rules.
Here are some e-mail tips from Geoff Smith, managing director of online product develop for Prism Business Media, the publisher of this e-zine.
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Agencies
What Podcasting Can Do
Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at an Ad:Tech Chicago session on RSS and podcast advertising.
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Agencies
Software Maker Gets 40% Conversion Rate
Esquire Innovations is using Web demos to close sales.
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Agencies
Dr. Miracle’s DR Efforts Grow Firm Quickly
Dr. Miracle’s is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be working: The Brooklyn, NY company, which markets hair-care products to the African-American community, has grown from $1 million two years ago to $10 million for the just-ended fiscal year.
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Agencies
‘truth’ Brings Warped Tour to TV
Anti-tobacco campaign “truth” has partnered with music network Fuse for a documentary on Vans Warped Tour 2006, with a starring role for truth’s marketing tour team. One of truth’s bright-orange “truth trucks” travels with the Warped Tour as part of the …