Q&As
-
Agencies
ESPN’s College Football’s a Touchdown for Home Depot
The Home Depot is building on a three-year relationship with ESPN scoring a new deal to return as the presenting sponsor of the cable network’s college football show College GameDay.
-
Agencies
Play-Doh Celebrates 50th with Snip-its Promo
Play-Doh is sending kids to the barber’s chair as part of its 50th birthday celebration with Snip-its salons, which will let young visitors sample its products while they get a new “do.”
-
Agencies
Chicagoans to Melt Ice-Encased Dodge Nitro
Chicagoans are in for a meltdown via a campaign from Dodge that will pit two teams against each other to melt away a 2007 Dodge Nitro encased in 30,000 pounds of ice.
-
Agencies
Loose Cannon: A Day For Those Who’d Rather Switch Than Fight
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement?
I sure hope so, for I’m feeling a revolutionary itch, and I need to scratch it.
A while back, I detailed how my former bank had, through some really awful customer service, pushed me into the rather comfortable arms of one of its competitors (previous article). Readers responded not only with similar tales from their own banks, but added stories about cable companies and other lack-of-service providers.
-
Agencies
Yoplait Extends ‘Save Lids to Save Lives’
General Mills is gearing up for Yoplait’s iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers.
-
Agencies
MTV Builds New York Buzz Around VMA Show
MTV is taking over New York, wrapping the city with a host of promotions and events around the 2006 MTV Video Music Awards (VMA). The promotions mark the award show’s return to New York City after a two-year hiatus.
-
Agencies
Russell Athletic Sports Mobile Tour
Sporting goods company Russell Athletic took off running with a mobile tour last week that will give sports fans the opportunity to win prizes, play interactive games, learn about the company’s history and view its new products.
-
Agencies
Neiman Marcus to Launch Closeout Site
Neiman Marcus Group is getting ready to go slumming. The luxury merchant is planning to open a standalone closeout Web site to liquidate past-season and end-of-season clearance merchandise more efficiently, the company said in documents filed recently with the Securities and Exchange Commission.
-
Agencies
Williams-Sonoma Earnings, Revenue Rise
Williams-Sonoma Inc. reported net earnings of $35.6 million for the second quarter, up 15.4% over $30.8 million for the same quarter during the prior year.