Q&As
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Agencies
IMP Minimizes List-Rental Risk
PROSPECTING CAN BE A DICEY business, especially for a continuity mailer. But International Masters Publishers Inc. has figured out how to minimize the
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The Right Combination
FRUSTRATED ABOUT HOW TO ATTRIBUTE CREDIT FOR SALES AND brand-building success? You’re not alone. It’s a hot topic given the amount of money spent on digital
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Still Standing
LIKE THE TIDE, INSERTS’ popularity ebbs and flows. But insert marketers are optimistic their business will keep growing, even in the face of challenges
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What They Say Isn’t What They Do
Business-to-business e-mail recipients say they prefer to get these messages on Mondays and Tuesdays, according to a study by e-mail marketing services
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Web Works Wonders for Hair-Care Firm
Dr. Miracle’s is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be
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Many Questions, Few Answers
INQUIRING MINDS WANT TO know: Will R2006 be the last rate case mailers have to deal with under the present postal ratemaking system? Will we see an end
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Inventive Incentives
Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises
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We’re No. 1
IT’S A GREAT TIME TO BE A DIRECT MARKETER. Every survey points to the fact that marketing executives want performance-measurement tools. The leading buzzword
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What Went Wrong?
Deborah Gallagher isn’t convinced that e-mail works for prospecting. But she’s willing to give it another chance. The MIT Sloan Management Review’s director
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Be Blogged or Be Gone
Catalogers, have you blogged yourselves yet? A recent Non Sequitur comic strip pictured a supposedly typical pick-up scene at a bar, showing a women instantly