Q&As
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Agencies
Three Trends That Will Transform Your Loyalty Strategy
As we look into the future of loyalty-marketing innovation, three major trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics
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Agencies
Analytics in Perspective: Keep It Simple and Relevant
You may not have been able to carry on your toothpaste or drinks on your last flight, but many tried out sudoku puzzles or helped the person next to them work the solutions.
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Agencies
Meet the Brokers: Michael Fishman
Today we meet Michael Fishman, vice president of the list brokerage division at Specialists Marketing Services Inc., Weehawken, NJ.
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Agencies
Dr Pepper Reprises $1 Million Football Throw Contest
Dr Pepper is back to quench college football fans’ thirst for $1 million. Now in its 11th year, the beverage maker is giving two fans a chance to win a $1 million cash prize as part of its 2006 ESPN College Pick ’em Game presented by Dr Pepper. The promotion is touted on more than 300 million Dr Pepper cans.
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Agencies
Pennsylvania Man Wins Anheuser-Busch Trip to Oktoberfest
Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world’s most popular destinations for beer lovers—the Oktoberfest in Munich, Germany.
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Agencies
Xanga.com to Pay $1 Million for Violating COPPA: FTC
Social networking Web site Xanga.com, and its principals, Marc Ginsburg and John Hiler, will pay a $1 million civil penalty for allegedly violating the Children’s Online Privacy Protection Act, the Federal Trade Commission announced yesterday.
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Agencies
Sharper Image to Delay Filing of Second Quarter Results
Sharper Image Corp. will postpone for five days the release of financial results for its second quarter ended July 31 while it reviews its historical stock option and other accounting practices.
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Agencies
Spiegel Brands Acquires Two Catalogs
Golden Gate Capital, parent company of cataloger Spiegel Brands Inc., has acquired Carabella Corp. and its Carabella and A.B. Lambdin catalogs.
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Agencies
Spam Conviction Upheld
The Court of Appeals of Virginia has upheld the first conviction under a state law that makes spamming a felony.
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Agencies
Escrow Contribution Drives Up USPS July Loss
The U.S. Postal Service posted a net loss of $268 million for July. When taking into account a $250 million monthly escrow allocation, the net loss was $518 million.