Q&As
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Putting Kids to the Test
This summer OfficeMax used reality television, teen-idol charisma and online video to connect with kids and in the process boost Web traffic and in-store
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Solar Power DMer Surges Via SEM, DR Space
SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7
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LETTERS TO THE EDITOR
SAYS SHOULD KNOW BETTER More and more, DM guru Herschell Gordon Lewis sounds like the branding agencies we love to hate. When branding agencies pan DM
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Stay in Touch
YOU NEVER CALL, you never write. Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue
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Letting the Black Dog Sell
Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha’s Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place
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Spotlight on Marketers
In earlier columns I’ve said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct
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Roll That Web Footage
If you wanna be a video star, the Web is the place to be. A New York research firm has upped its estimate of what will be spent on online streaming ads
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Coupons Take to Third Screen
Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.
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Book Report
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently