Q&As

Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower

Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.

Brandon Phillips can tell if you’re honoring opt-out requests. More importantly, LashBack’s president and CEO can tell if your company’s affiliates are

THE FIRST CHARGES BROUGHT under Michigan’s so-called child-protection do-not-e-mail law show that the state is casting a far wider net than Utah. Far

THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That’s what Jim Breakell,

NEW LISTS Harvest Nutritional Products This is a list of 5,139 consumers who bought dietary supplements in the second quarter. Customers’ average age

I’M GETTING MORE AND MORE STEAMED AT HIT-AND-RUN DIRECT marketers. Who or what are hit-and-runners? They’re the ones who know a couple of action words

FOR THIS ISSUE’S MOST SELF-important, empty-headed gasbag activist argument, look no further than a recent commentary piece from Doug Moss, publisher

This summer OfficeMax used reality television, teen-idol charisma and online video to connect with kids and in the process boost Web traffic and in-store