Q&As
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Agencies
Roll That Web Footage
If you wanna be a video star, the Web is the place to be. A New York research firm has upped its estimate of what will be spent on online streaming ads
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Agencies
Spotlight on Marketers
In earlier columns I’ve said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct
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Agencies
Action Don’t Got No Traction
I’M GETTING MORE AND MORE STEAMED AT HIT-AND-RUN DIRECT marketers. Who or what are hit-and-runners? They’re the ones who know a couple of action words
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Agencies
Book Report
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently
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Agencies
Pick the Winner – Oct. 2006 – An Astronomical Difference
The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life
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Agencies
Privacy Bill a Whopper
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally
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Agencies
Meet the Broker
HERE’S A STATISTIC THAT PROBABLY SHOULDN’T SURPRISE ANYONE. Of the list companies polled by Direct in its 2006 list use survey (see supplement following
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Agencies
Office Depot Acquires Chinese Direct Marketer
Office Depot has acquired AsiaEC, a large office supplies direct marketer in China.
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Agencies
Neiman Marcus Income Drops
Neiman Marcus, Inc. posted a net loss of $42 million for the fourth quarter compared to net income of $34.3 million for the same period last year.