Q&As

This summer OfficeMax used reality television, teen-idol charisma and online video to connect with kids and in the process boost Web traffic and in-store

SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7

SAYS SHOULD KNOW BETTER More and more, DM guru Herschell Gordon Lewis sounds like the branding agencies we love to hate. When branding agencies pan DM

YOU NEVER CALL, you never write. Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue

Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha’s Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place

In earlier columns I’ve said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct

If you wanna be a video star, the Web is the place to be. A New York research firm has upped its estimate of what will be spent on online streaming ads

Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.

To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently